Creative Director
DiRx HEALTH
DiRx is a new online pharmacy created to deliver low-cost, FDA-approved medicines right to your door, with no insurance needed, Working hand-in-hand with marketing and operations, I've been brought on board to oversee the development of the entire brand experience for Consumer and Healthcare partnership markets including Website and App UX/UI, brand identity, packaging, advertising, development, and social marketing. I've hired a team of creative professionals to work together to bring the brand to life for our mid-summer 2021 launch. I'm managing relationships between vendors and internal teams, and report directly to the CEO and senior Marketing officer.
Ocotber 2020
Creative Director
FINN PARTNERS
At Finn Partners, I have brought my background and expertise as a Creative Director in advertising, digital, and social to help build the foundation for a newly-formed integrated marketing department. I’ve built out a team of creative professionals–writers, art directors, and digital designers–all brought in to help manage existing client relationships and sell in new creative work. We’ve created advertising campaigns in the Healthcare, Education, and Tech spaces, supported by 360° cohesive integrated marketing efforts including video, social, digital, and broadcast. Clients include: IEEE, Medtronic, CPSC, Trintech, Metropolitan College of NY, Rioja Wines, Jamaica Board of Tourism, Chukka Tours, Jack Daniels, and Brother.
July 2015-August 2020
VP, Creative Services
LIKEABLE MEDIA
As VP of Creative Services, I partner with Client Services in overseeing cross-channel social media campaigns and strategies for many name brands, including Medtronic, Entenmann's, Auntie Anne's, & Citrix. I've staffed and manage a full creative department that includes Developers and Project Managers, as well as a new Video production studio where we produce and edit incredible short form video content for our clients. I guide trends and brand voice in the fast-moving, ever-changing digital landscape. I manage client and account expectations on all levels, from concept to launch. I also just launched Likeable Health, a new division dedicated to bringing Healthcare organizations to the forefront of social media marketing. As an avid fan of technology, I incorporate Emerging Tech brainstorming into ideation for brands, ensuring that future trends and innovative approaches are incorporated into the work we sell to our clients. As a guest speaker and mentor, I am a big proponent for creativity in digital channels
2013 -- 2014
Creative Director
VAYNER MEDIA
When I first met Gary Vee, he told me his vision for VaynerMedia. A full service creative shop with a focus on social media marketing--still a new concept in 2011. I had just spent the last few years in the big agency world and was ready to change course. Gary trusted me to apply my big agency expertise to the smaller, more nimble world of social marketing, acting as a bridge for marketers from the old to the new. Of course many other companies followed that direction, but we were pioneers in the field. As the first creative director at VM, I was responsible for creating, managing and delivering social media campaigns and strategies for over 40 name brands, including Pepsico, Quaker, OWN Network and Campbells, to name a few. I hired and managed a huge 25+ creative staff that included Developers and Project Managers I managed client relationships, both selling ideas and guiding them through the changing world of social marketing.
December 2011 -- January 2013
ACD
GREY NY
I was conceptual lead for brand ideation and concept development across media channels including TV, social and mobile apps. I designed and produced the first ever mobile app for Type 1 diabetes management. Managed account team expectations on projects, timing and deliverables Weekly client and regulatory contact, participating in sales pitches and brand-building Managed press checks and photo shoots, ensure consistency across channels
May 2009 -- December 2011
Sr. Art Director
CLINE DAVIS AND MANN
As an Art Director at CDM, I concepted for print and digital advertising campaigns and sales aids. I acted as lead Art Director for the SWAT group--a first line creative special team for incoming client needs. I also designed and built websites, microsites and online ads for brands, I participated in sales pitches and branding efforts and I managed press checks and art directed photo shoots
April 2005 -- December 2007
Design Director
FIREFIGHTER BRANDS & BEVERAGES
Lead packaging and branding efforts for over 70 food and beverage SKUs Directed digital strategies for family of brands and FF community Managed multiple ongoing projects from concept to production Directed photography, press checks and photo shoots Managed freelance staff and budgets
March 2003 -- April 2005
Consulting
GRUMPYBOY STUDIOS
Under grumpyboy I have built up a wide range of identity, communications and new media clients; from pharmaceutical to dot coms to packaging. Running my own studio has required me to develop a level of efficiency and coordination I would not have achieved through other means. It has allowed me to grow as both a designer and a business manager. Some of the skills I have mastered include:
Art Director
INC 3
My first agency experience came with inc3, a small agency with a wide range of clients in many different industries. Starting as a freelance designer and growing into a staff art director role, I lead digital design and strategy for client campaigns, including websites and banners ads, Having always been digitally savvy, I taught myself HTML and personally helped transform this traditional print firm into one of New York City's first digital media agencies. I attended press checks and art directed photo shoot. I also created digital illustrations for print and electronic reproduction, and I managed projects among the growing staff and freelance team
January 1994 -- November 1998
EDUCATION
CUNY Hunter College Bachelor of Fine Arts, Minor in Art History 3.7
GPA 1991
High School of Art and Design, NYC
RECOGNITION
2010 Big Book of Packaging (Grown-up Soda)
2005 Metropolitan Home Top 100 Designs (Grown-up Soda)
2002 New Big Book of Logos by David Carter
2000 Big Book of Logos
1998 GraphicDesign: USA
1996 Print Magazine