Campaign· Creative Direction
Welcome to DiRx
Introducing DiRx, a simple, hassle-free, and affordable way to get the medicinces you need.
Video + Motion
Stories built to inspire.
From broadcast and branded content to animation, social storytelling, and experiential media, video brings ideas to life in the mind of the viewer.
A selection of creative direction, concept development, art direction, production and motion work across brands and audiences.
Featured CAMPAIGN
Pool Safely “Gills”
A simple, effective concept turned an important water-safety message into something memorable and unexpected. The result is a campaign that communicates the importance of water safety without relying on fear, allowing the message to connect emotionally, staying with the viewer long after the spot ends.
Selected Videos
Video with a point of view.
Motion Graphics · Scripting · Art Direction
Auntie Up!
Auntie Anne's pretzels use only the freshest ingredients, never frozen. It's time to Auntie Up!
Social Content · Concept + Direction
Rioja Wines Food Festival Houston
Showcasing one of the many wonderful food and wine festivals hosted by the Rioja Wines of Spain council.
Broadcast · Creative Direction
Rioja on "The Bachelorette"
Rioja wines sponsored a season on "The Bachelorette". This recap is a montage of all the amazing coverage received.
ART DIRECTION · SCRIPT/STORYBOARD · DIRECTING
MCNY: Accelerate Your Future
Initial "Accelerate your Future" broadcast spot for Metropolitan College of NY.
Broadcast · Creative Direction
MCNY: A Degree with Purpose
Follow-up broadcast spot for "Accelerate your Future" Campaign.
Social Content · Concept + Direction
Peet's Coffee Brew Methods
Series of videos capturing different brewing methods, hosted by Peet's coffee professionals.
Script/Storyboard · Art Direction
IEEE App "Stay Connected"
Video promoting the new IEEE app to the market.
ART DIRECTION · SCRIPT/STORYBOARD · DIRECTING
Sweetworxx is Here!
Introducing Sweetworxx, an app driven pick up and drop off service for car repair.
Social · Broadcast · Creative Direction
Vedder Price
Series of promotional videos for Vedder Price law firm.
SCRIPT/STORYBOARD · ART DIRECTION
Cadency Software from Trintech
Instructional motion graphics video showcasing new financial software from Trintech.
Behind the Work
Concept through production.
I lead video from concept through final delivery, shaping the creative idea, scripting and storyboarding, directing talent and production, and overseeing editing, motion, sound, and finishing. My focus throughout every phase is protecting the original creative vision while ensuring the final piece is engaging, polished, and built to connect with its audience.
ConceptScriptStoryboardCreative DirectionProductionMotion