Arrival first
Built a campaign installation at Montego Bay airport so the adventure began the moment visitors landed.
Integrated TRAVEL campaign
Chukka Caribbean Adventures
It's Time to Play!
For over 30 years, Chukka Caribbean Adventures has run tours across Jamaica, Turks & Caicos and Belize — and wanted every visitor to feel that energy the moment they arrived.
Overview
The brief, in full.
I developed a campaign installation at Montego Bay airport to show arriving visitors the fun and excitement of a Caribbean adventure.
The campaign extended across out-of-home, print and digital advertising, plus website updates carrying a new tagline and logo.
The work translated the brand's spirit into a cohesive arrival-to-digital experience.
The Challenge
What needed to change.
Translate the raw energy of an adventure brand into a cohesive experience that runs from airport arrival through every digital touchpoint.
The Approach
How the work moved.
A connected system
Extended the message across OOH, print and digital advertising with a refreshed tagline and logo.
Digital follow-through
Updated the website to carry the new identity and tagline, closing the loop from arrival to booking.
Outcome
The result.
The campaign rolled out from the airport installation through out-of-home, print, digital and website touchpoints for a unified arrival-to-digital experience.
Creative DirectionConceptualizationDesignCopywriting
Selected Work
Project gallery.
