Brand Identity · Packaging · Digital
Clinically Crafted. Naturally Delicious.
Clinical Treats combines veterinary science with something every dog already loves: a treat. I redesigned the brand identity, packaging and digital experience to make that proposition immediately clear, creating a bold and approachable wellness brand built around both function and flavor.
Clinical Treats was created around a compelling idea: give dogs meaningful health support in a form they actually enjoy.
I redesigned the visual identity and packaging to make the brand feel more distinctive, credible and contemporary while retaining the warmth and personality appropriate for a pet brand.
The new identity was then extended across product packaging, social content and a redesigned ecommerce website, creating a consistent brand experience from first impression through purchase.
Pet supplements often live at one of two extremes: highly clinical products that feel medicinal, or playful treats that lack a clear sense of efficacy. Clinical Treats needed to occupy the space between them.
The challenge was to communicate veterinarian-formulated health benefits and functional ingredients while still creating a brand that felt energetic, approachable and genuinely appealing to pet owners.
The logo and visual system were redesigned to balance healthcare credibility with the warmth of a consumer pet brand. Bold typography, the medical cross and an energetic orange palette created a recognizable identity that could work across every touchpoint.
The packaging hierarchy was simplified to quickly communicate product type, functional benefits and key differentiators including veterinarian formulation, hypoallergenic ingredients and pasture-raised bison.
The website and social system expanded the brand beyond the package, combining product education, benefit-led messaging, expressive dog photography and playful copy to make pet wellness easier to understand and more enjoyable to explore.
The redesign gave Clinical Treats a more distinctive and cohesive brand presence, connecting the science behind the product with the emotional relationship people have with their pets.
From packaging and social content to the ecommerce experience, every touchpoint reinforces the same simple idea: meaningful health benefits delivered in a format dogs genuinely enjoy.
