Built with patients
Shaped the UX and UI through research and testing with real diabetes patients, not assumptions about how a crisis feels.
Healthcare app
Eli Lilly Glucagon App
A tool that takes fear out of the moment.
For people living with Type 1 diabetes, a severe low-blood-sugar emergency is sudden and frightening. Eli Lilly needed a first-of-its-kind iPhone app that could bring calm and confidence to that moment.
Overview
The brief, in full.
The Glucagon app was the first-of-its-kind iPhone application for Type 1 diabetes, designed to guide loved ones through responding when it mattered most.
UX and UI were shaped through regulatory review alongside research and testing with real diabetes patients, repetition and education were built into the experience on purpose to build confidence in times of crisis.
The goal was deceptively simple, but difficult to achieve: give people with Type 1 diabetes and their loved ones peace of mind by removing fear from an emergency.
The Challenge
What needed to change.
Design a regulated, first-of-its-kind medical emergency app that both passes review and genuinely calms a frightened, non-expert caregiver in an emergency.
The Approach
How the work moved.
Repetition as reassurance
Wove repetition and education into the flow so a scared caregiver could follow along; calm came from being told twice what to do next.
Review-ready by design
Carried the experience through regulatory review so the app could ship as a compliant, first-of-its-kind medical tool.
Outcome
The result.
The first-of-its-kind Glucagon iPhone app shipped as a compliant, patient-tested tool designed to give people with Type 1 diabetes and their loved ones peace of mind when fear is highest.
Art DirectionConceptualizationUX/UI Development
Selected Work
Project gallery.
